The brand identity reflects this spirit of discovery through a clean wordmark, a natural palette, and packaging inspired by travel ephemera. From tactile boxes and totes to thoughtful in-store and digital touchpoints, the system creates a cohesive experience that feels warm, authentic, and designed to be carried anywhere.
As part of the brand identity system for Take Me With You, I created a suite of assets that brought the brand to life across both print and digital touchpoints. These included letterheads, business cards, coasters, stickers, and packaging elements, as well as social media templates, photoshoots, and curated Instagram posts.
Above is a series of photos I produced and shot, each carefully composed within a pot icon drawn from Take Me With You’s existing collateral. The playful, folky cutouts reflect the shop’s global inspiration, drawing from art and craft traditions around the world while keeping the visuals whimsical and approachable.
For printed collateral, I designed pieces that feel like they could be collected from anywhere in the world. Postcard-inspired business cards and travel sticker–inspired stickers were created for both local and guerrilla marketing, tying back to Take Me With You’s spirit of discovery and global storytelling. Each photo was thoughtfully sourced from public domain databases, chosen for its colorful, lively imagery and to reinforce the shop’s playful, globally inspired aesthetic.